Strategies for Diversification

Strategies for Diversification INTRODUCTION The Fine idea also known as Fine stationery is a Pvt ltd. Company which was started in the year 1995 by Mr. Kalpesh.S.Patel with the capital of Rs.50,000/- and he is the CEO and chairperson of the firm. They provide printing services and are Manufacturers License of Disney products. Fine Ideas is manufacturer of stationary, print promotion, table mats, mouse pads, packaging, brochures and pamphlet, design items. It is a company along with acting as supplier from Mumbai. The company also gives ideas and concepts for promotional activities. The company runs smoothly and hardly faces any problems. Recently they faced a problem of decrease in sales. They are willing for diversification of their products, to increase their sales. Should they go for diversification of their products to increase their sales or would it be too risky? This led me to come up with a research question Should FINE IDEAS consider diversification of their products to increase their sales? With the help of primary research and secondary information collected, I used Ansoff Matrix to find the solution to the problem. The main reason for the decrease in sale is an increase in competition. The company is not strong enough to face challenges laid down by competitors. The research will suggest an alternate path of diversification which if company chooses will be worth its survival in the market. If the company does not come up with quick and appropriate decision then it will have to suffer heavy loss. The research will analyze the position of the company in the market. The result found after analysing the prevailing market conditions and the companys problems is that the firm should consider diversification of their products to come out of this problem of decrease in sales and to re-attain its forecasted sales. FINDINGS Diversification is part of the four main marketing strategies defined by the Product/Market Ansoff matrix: http://www.easilyinteractive.com/blog/uploaded_images/ansoff-779433.jpg Fine ideas pointed out that a diversification strategy stands apart from the other three strategies. The first three strategies are usually pursued with the same technical, financial, and merchandising resources used for the original product line, whereas diversification usually requires a company to acquire new skills, new techniques and new facilities which can be provided by Fine Ideas. The notion of diversification depends on the subjective interpretation of new market and new product, which should reflect the perceptions of their customers. The strategies of diversification can include internal development of Fine Ideas, acquisition of a firm, alliance with a complementary company, licensing of new technologies, and distributing or importing few products manufactured by another firm. Generally, the final strategy involves a combination of these options. This combination is determined in function of available opportunities and consistency with the objectives and the resources of the Fine Ideas. Rationale of diversification There are two dimensions of rationale for diversification. The first one relates to the nature of the strategic objective: diversification may be defensive or offensive. Defensive reasons may be spreading the risk of market contraction, or being forced to diversify when current product or current market orientation seems to provide no further opportunities for growth. Offensive reasons may be conquering new positions, taking opportunities that promise greater profitability than expansion opportunities, or using retained cash that exceeds total expansion needs. The second dimension involves the expected outcomes of diversification: management may expect great economic value or first and foremost great coherence and complementary to their current activities. In addition, companies may also explore diversification just to get a valuable comparison between this strategy and expansion. Factors of Risk involved for Fine Ideas to Diversify. Diversification is the riskiest of the four strategies presented in the Ansoff matrix and requires the most careful investigation for Fine Ideas. Going into an unknown market with an unfamiliar product offering means a lack of experience in the new skills and techniques required. Therefore, they will put themselves in a great uncertainty. Moreover, diversification might necessitate significant expanding of human and financial resources, which may distracts focus, commitment and sustained investments for the Fine Ideas. Therefore they should choose this option only when the current product or current market orientation does not offer further opportunities for growth. In order to measure the chances of success, Fine Ideas can also perform different tests like the attractiveness test, the cost-of-entry test and the better-off test. Because of the high risks Fine Ideas, may led to failure while attempting to diversify. However, there are a few good examples of successful diversification like Walt Disney moved from producing animated movies to theme parks. Companies like Fine Ideas diversify for a host of reasons. In some cases, its a survival strategy. For instance, if the company makes the bulk of its sales at a particular time of year, it makes sense to consider diversification. However, there are plenty of other good reasons for diversification, not least by extending your range of goods or services you can either sell more products to your existing customers or reach out to new markets. This can supercharge the growth prospects of Fine Ideas. And perhaps the biggest reason for doing it is to extend a brand reputation into other markets, with the knowledge that making your business bigger than ever imagined. ANALYSIS OF THE FINDINGS The analysis was done by discussing with the owner of the firm about the fall in demand of sales over the time. It was not possible to find the accurate decrease in sales because their firm was only the supplier and the goods then go in the godown of the marketing firm from where the goods were supplied to the retailers and wholesalers. Due to decrease in demand for the existing goods by the people, the goods were logged into the godown of the marketing sector and so they were not accepting the goods coming from the Fine Ideas as they already have stock with them. Henceforth with this analysis of the situation it is clearly pictured that is a decrease in sales for the company. The discussions took place in a positive manner as the current status proved that it was favourable and appropriate for the company to go for diversification as that was the easiest way out the problem faced by them. Following topic goes out of my assessment but I would like to mention that they have already put their thought and efforts in diversifying their products in some or the other way by starting their new business names as Facetoons which is a similar kind of printing firm but they provide print on mugs, plates, shirts and many more and therefore the business is growing rapidly because of the increasing demand of their new idea. This instance itself proves that it is very essential for them to start to diversify their products but they should not completely close down Fine Ideas because that is their image and reputation in market so they should work under the shade of Fine Ideas. Fine ideas had been discussing that business strategies expand the scope of reaching goal through diversification into their businesses But, under strict assumptions of risky markets, there is no obvious rational for the company to acquire another. Diversification is a promotion strategy and a form of corporate strategy which is advised for fine ideas. It seeks to increase profitability through greater sales volume obtained from new products and new markets. Fine Ideas can diversify at the business unit level or at the corporate level. At the business unit level they are most likely to expand into a new segment and at the corporate level and it is also very interesting entering a promising business outside of the scope of their business unit. CONCLUSIONS Concluding by answering to my research question, FINE IDEAS should consider diversification of their products to increase their sales. When to diversify for Fine Ideas History tells us its not advisable to consider diversification until the core business is stable and profitable. If Fine Ideas are still struggling to win orders and build a sales time for the core product, there is a real danger that diversification will take your eye of the ball. The catalyst is often the realization that growth in the core business is either slowing or set to slow, often because the market for a particular product is becoming saturated. Diversification strategy for Fine Ideas Fine Ideas can diversify by natural progression. More radically, they extend the brand by offering a much wider range of products that will nonetheless appeal to the same customers. Alternatively, they can use the strength of brand to move into new markets. Another popular business diversification strategy is to look backwards and forwards along the supply chain for opportunities to tighten your grip on the market. For instance, in the recent past people had seen building societies buying estate agents and computer manufacturers buying resellers. In the US Google has busily acquired the leading web data analysis tools, online advertising companies and the social networks and sites that deliver what they unerringly know their users want. The cons for Fine Ideas The company can get a hope for the extended product life cycle. Diversification can put you on the fast track to growth but if the strategy fails it can also burn up money. Expanding the product range and even if turnover increases, the increase in costs could result in a slump in profits. Extend the brand into new markets and there is a danger that it will have no resonance with the newly targeted customers. Thus its vital to research new markets before diversifying. Fine ideas should also look carefully at their existing business. Do they have the right managers to cope with a divaricating strategy? Should they integrate the diversified business into one company or ring fence the new operation as a business in its own right? And is your organization strong enough to be an umbrella brand where your core values resonate across the group? They should think hard before Fine Ideas commit their finances and precious time. BIBLIOGRAPHY http://www.fineideas.in/ http://www.hotfrog.in/Companies/Fine-Ideas Hoang, Paul, Business and management, IBID Press, 2007 http://www.easilyinteractive.com/blog/uploaded_images/ansoff-779433.jpg

Margaret Atwood’s The Handmaid’s Tale Essay

Figurative language was used by Margaret Atwood, through the persona of Offred, to illustrate The Handmaid’s Tale. Figurative Language consists of similes, metaphors, personification, alliteration, onomatopoeia, hyperbole and idioms. First, figurative language can be used to describe different settings. 1. Offred’s experience at night in her bedroom â€Å"The heat at night is worse than the heat in daytime. Even with the fan on, nothing moves, and the walls store up warmth, give it out like a used oven. Surely it will rain soon. Why do I want it? It will only mean more dampness. There’s lightning far away but no thunder. Looking out the window I can see it, a glimmer, like the phosphorescence you get in stirred seawater, behind the sky, which is overcast and too low and a dull gray infrared. The searchlights are off, which is not usual. A power failure. Or else Serena Joy has arranged it.† (Pg. 243) * Similes * Described the environment * Room: Glimmer in the window, like stirred seawater * Heat: Used oven * Weather: Lightning but no thunder 2. Offred describing the Particicution of a man convicted of rape â€Å"There’s a surge forward, like a crowd at a rock concert in the former time, when the doors opened, that urgency coming like a wave through us. The air is bright with adrenaline, we are permitted anything and this is freedom, in my body also, I’m reeling, red spreads everywhere, but before that tide of cloth and bodies hits him Ofglen is shoving through the women in front of us, propelling herself with her elbows, left, right, and running towards him†¦A high scream comes from somewhere, like a horse in terror.† (Pg. 262-263) * Simile and metaphor * Ofglen kicked his head several times and later explained to Offred that the man was part of the underground rebellion, so she wanted to put him out of his misery quickly

Underrated Questions About Autoethnography Essay Topics You Should Know About

Underrated Questions About Autoethnography Essay Topics You Should Know About Want to Know More About Autoethnography Essay Topics? We're posting unique paragraphs essay to generate education easy simple for each and every student. This permits you to understand what you plan to escape an interview and allow you to adapt once an interviewee inadvertently answers more than 1 question at one time or shares information you want to ask about in greater depth. The researcher conducted semi-structured interviews with every one of the participants, and a conjoint interview with every one of the 3 families. Therefore, many students and employees decide to acquire low-cost essay rather than writing it themselves. The Basics of Autoethnography Essay Topics There were whips and chains to show the black people's place on the planet. Because of this, people of a unique racial group are the best and simplest targets for Othering. They can be dependent on hobbies, religion, place, friends , family members, race, gender, ethnicity, sexual preferencejust about whatever creates identity. Three LGB young people participated in the analysis, together with a member of every one of their families. The Most Popular Autoethnography Essay Topics Making it clear why you're doing this research. Topics have to be local and accessible. Come prepared with a topic that you're interested in researching. Your assignment is to produce a succinct autoethnography. What's more, aside from the countless papers on various subjects, you may have a number of other responsibilities which require appreciable attention. For this assignment you own a selection of options. Reflect back on your initial freewrite. The Autoethnography Essay Topics Cover Up The site is truly a collective supply of helpful devices and data. Provide info about yourself, and describe the co-culture for people who might have no understanding of the group. There are particular common aspects that point to the caliber and value of the essays. We present a way to solve the aliasing problem for shadow algorithms which use depth maps. The Tried and True Method for Autoethnography Essay Topics in Step by Step Detail Additionally, the anonymity created through an on-line environment encourages consumers to open up and write in terrific depth. They have websites which offer direct contacts between writers and customers and permit them to discuss details and get the ideal result. In this manner, researchers can once more immerse themselves in customer's environment. Don't be afraid to turn into one of our successful clients. For our final project for the class, you are going to be asked to choose a subculture you have currently chosen to be part of or one which you will decide to connect yourself to and to investigate this subculture in a bigger research paper called an autoethnography. Your proposal is going to be written from scratch. But in quite a few other circumstances, Deficien t cloth-to-cloth collision exmple has become the most serious shortcoming of the majority of cloth simulation systems. Any sort of personal and qualitative writing is all about making choices and creating narratives and subtext when maintaining your own voice for a participant-observer. Autoethnography is quite a helpful study since it is possible to acquire an important number of exciting facts reading wide autobiographies which illustrate the human life from many sides, including traditions and cultural facets of life. Once students have identified a subculture they're interested in investigating, I start to introduce new ideas they can utilize to spot the critical characteristics of the subculture. In the following exercise, they can analyze how rituals and routines play an important role in their lives and how meaning is created through repetition. Ideas, Formulas and Shortcuts for Autoethnography Essay Topics You will lose out on observation information, however, in any form that isn't face-to-face. Additionally, a customer may ask the writer to submit part of the job for review and, if needed, ask her or him to make corrections. The last format of the project is largely your decision. The student can concentrate on the specifics of the problem and prepare a fair proposal which would convince the professor of the grade of the topic. The Foolproof Autoethnography Essay Topics Strategy The cost of an essay is dependent upon the total amount of effort the writer has to exert. Being the other is never a great spot to take a seat in. And this isn't the close of the story yet. Don't forget to include things like a title. The 5-Minute Rule for Autoethnography Essay Topics Be that as it might, there is actually no bright side. The absolute most important issue to do is to discover common threads in your research, identify your primary themes and use the information which you have gathered, along with your very own narrative comprehension or exp erience, to create your final piece. If you would like to get a finished paper at an affordable price, you're in the area you will need! When attempting to incorporate your research into a last paper, it's important to understand that you won't be using all of it. Finally, Blumer argued that individuals take part in an interpretive process where the significance of a specific interaction may vary depending on the background of the participants and other aspects. Whenever most symbolic interactionists concentrate on individual-level interactions, some symbolic interactions have started to use the paradigm to study large-scale social processes like cultural production and using culture once derived. Gosden also mentions that there are two kinds of discrimination. Identity is understood to be the sum total of a person's roles, traits, and societal categories. The typical word count appeared to be around 320. Every one of the body paragraphs of your writing is going to be fill ed with all the needed evidence and processed diligently! Also, you are going to interest the reader and represent your competence in a particular issue. Do this activity with colleagues to get a better comprehension of those.

The Lord Of The Flies By William Golding Essay - 1537 Words

In high school I was assigned to read, do various assignments on, and even be tested about the classic novel, The Lord of the Flies by William Golding. Unfortunately I decided to take the unethical route to not read the book and instead used sparknote summaries to get by. I chose to read The Lord of the Flies for my elective assignment not only to make amends for the unethical decisions of my boyhood years but more importantly to analyze the ethical decisions the characters are faced with in the story and try to apply them to my own life, especially focusing on the qualities of ethical leadership. One of the main overtones in the Lord of the Flies is the battle between utilitarian and egoistic leadership. I have seen this battle all throughout my own life in different situations like how my bosses have handled themselves or the different styles of leadership I saw from the various leaders I worked with on my mission. This book gives a great example of each of these different ways to lead. Ralph is by no means a perfect leader, we read about many of his faults all throughout the story, but he is a leader seeking to provide the greatest benefit to the most people. Whether it is keeping their signal fire burning strong so that all may be rescued or working together to build shelters so that they may all be protected by the elements, Ralph almost always tries to focus his leadership on helping out the masses. Jack on the other hand is all about egoism, an unethicalShow MoreRelatedLord Of The Flies By William Golding869 Words   |  4 PagesLord of the Flies Psychology Sometimes people wear fake personas like a cloak over their shoulders, used to hide what is really underneath. This harsh reality is witnessed in William Golding’s classic Lord of the Flies, a novel that is famous for not only its sickening plot, but also for the emotional breakdowns all of its characters experience. 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